User Experience Strategy

Want to build a new product?  Redesigning an existing one, but don’t know where to start? We can help create a winning strategy.

Our UX strategy starts with your understanding your users.

The brands users demand have one thing in common – they provide an experience that customers love.  Want to be in demand in your target market?  Start by considering your target audience and what they want.  Sounds obvious, doesn’t it?  The hard part is finding out what that audience wants and needs, and we can help.

We start by understanding your overall vision, mission, and goals, and what you have in mind.  Then we translate that into design ideas and questions to ask your audience.  We know what makes users tick and will find out how they’d be likely to respond to your next big idea.  When we have the chance, we talk to the users in question, and when we can’t, we talk to people like them.  With those insights, we provide ideas and suggestions for key design features and functionality that will engage and win over your customers.

Lots of people do research and strategy, so what differentiates us?

We have business and strategy experience.

Our consultants started in big business, in publicly-traded companies.  We get profit margins, budgets, and timelines.  Our Principal Consultant has an MBA in strategy and international business to give us that business savvy and edge.  We’ve helped major companies win new opportunities by working with them during business development and product by playing the customer role and thinking about what users would want.

We know what the smart kids are doing.

We love innovation and spend time tracking the latest user and web trends to keep you ahead of the curve.  You’re hearing big data, cloud computing, Agile, software as a service (SaaS), lean UX, platform as a service (PaaS is not just an egg coloring kit anymore!), etc.  We’re thinking about how it affects the user experience.

Don’t just take our word for it, though – check out a few of our talks and papers on past and current trends.

No one strategy fits all, and neither do our offerings.

We like to say we have a strict process, but in reality, strategy looks different to different customers.

Our UX Strategy Toolbox

  • Competitive analysis
  • Visioning sessions
  • Storyboarding
  • Rapid prototyping
  • Personas
  • User research (e.g., interviews, surveys)
  • Storyboarding
  • Baseline analytics
  • Business development and proposal support

Wouldn’t a short amount of creative strategy consulting be more fun and efficient than developing a product that customers don’t want?

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